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Entries tagged with “
Connectivity
”March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Connectivity”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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February 14, 201210:36 AM
How Cloud Computing Changes Everything tagged “Connectivity”
There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Connectivity”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Connectivity”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Connectivity”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Connectivity”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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November 17, 201110:05 PM
Walk It Off tagged “Connectivity”
What were some of the best business meetings you have ever had? Were they in a boardroom when you won a big client or when you sat across someone in their office? Was it during a lunch meeting? Or at... Read more
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November 8, 201112:10 PM
A Life Without Technology tagged “Connectivity”
There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more
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November 3, 2011 3:09 PM
New Ways Of Working tagged “Connectivity”
As much as we embrace change, we are all creatures of habit. Back in 1988, I became interested in actually publishing magazines. Prior to that (in and around my teenage years), I was always fascinated with journalism, newsletters, writing, media... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Connectivity”
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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October 5, 2011 3:28 PM
The End Of Change. The End Of Unusual. tagged “Connectivity”
What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more
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September 24, 2011 7:26 AM
Keep Yourself Alive tagged “Connectivity”
Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Connectivity”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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August 6, 2011 7:37 AM
BYOG - Bring Your Own Gear tagged “Connectivity”
Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and computer virus threats to bandwidth issues and productivity. In the end, companies don't want their employees futzing around on YouTube... Read more
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August 5, 2011 4:04 PM
The Wisdom Of One tagged “Connectivity”
Do you think that Social Media can fuel innovation? It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation: "But are the... Read more
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July 27, 2011 2:01 PM
The 10 Trends In Technology You Must Pay Attention To tagged “Connectivity”
"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally.... Read more
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June 24, 2011 8:24 PM
The One Screen World tagged “Connectivity”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
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June 6, 201110:49 PM
The Ever-Evolving Consumer Evolves (Again) tagged “Connectivity”
Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more
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May 3, 2011 3:03 PM
The Mutterings Of Twitter tagged “Connectivity”
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more
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March 22, 201110:53 PM
Do You Need A Mobile Version Of Your Website? tagged “Connectivity”
No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more
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