Search Results
Entries tagged with “

Connected Devices

August 21, 2014 4:23 PM

How Social Technology Will Save Lives tagged “Connected Devices”

We're not going to talk about ice buckets or YouTube challenges, don't worry. I was at a barbeque this past weekend, and a friend asked me why Google's self-driving cars matter, and why a search engine would even care about... Read more

By Mitch Joel

Utilities:


August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Connected Devices”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

Utilities:


August 6, 201411:43 PM

Life After Websites tagged “Connected Devices”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

Utilities:


July 3, 2014 8:03 AM

The World Is A Hyperlink tagged “Connected Devices”

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

Utilities:


June 30, 2014 8:27 AM

Why Spam Is Here To Stay (And Getting Worse) tagged “Connected Devices”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


June 18, 201411:28 PM

Time For Digital Transformation tagged “Connected Devices”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Connected Devices”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

Utilities:


April 30, 2014 9:48 PM

It's All About The Experience tagged “Connected Devices”

We often forget that it's all about the experience. So, here's one for the user experience team. You can be as strategic, creative and smart as you want, but if the experience doesn't live and breathe, everything else falls flat.... Read more

By Mitch Joel

Utilities:


April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Connected Devices”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

Utilities:


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Connected Devices”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 17, 2014 8:01 PM

What A Three Billion Dollar Company Looks Like tagged “Connected Devices”

Who is Tony Fadell? He has had many successes. Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because... Read more

By Mitch Joel

Utilities:


December 10, 201311:51 PM

The Porous Web tagged “Connected Devices”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Connected Devices”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 9, 2013 7:25 PM

When Things Get Weird tagged “Connected Devices”

You know the moment... when things get weird? Technology is about to get even more interesting. As more and more appliances and devices get connected, coupled with wearable technology making some serious headway, it's bound to get as weird as... Read more

By Mitch Joel

Utilities:


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Connected Devices”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


June 30, 2012 1:57 PM

T-Commerce And The Rise Of Tablet Shopping tagged “Connected Devices”

Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch,... Read more

By Mitch Joel


1