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Computer

July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Computer”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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June 19, 2015 7:07 PM

What Is Code? tagged “Computer”

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every Saturday, I share links with good friends, Alistair Croll and Hugh McGuire. The process is simple: Each one of us... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Computer”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 1, 2015 7:03 AM

The Future of The Digital Economy tagged “Computer”

Are you excited or worried about the future of the world? There are very divisive lines of thought when it comes to this question. It's hard not to look at places like Nepal and Baltimore, and wonder what the future... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Computer”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Computer”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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June 30, 2014 8:27 AM

Why Spam Is Here To Stay (And Getting Worse) tagged “Computer”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Computer”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

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April 10, 201411:53 PM

My Voice Is My Password tagged “Computer”

Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Computer”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


December 23, 201311:32 PM

My Love Affair With Pocket tagged “Computer”

Where do you save and read your online content? You would think that with all of this technology and content that we're constantly creating, publishing and reading, that it would be a whole lot simpler to save, share and consume... Read more

By Mitch Joel


September 27, 201311:12 PM

Digital Empathy tagged “Computer”

When I drive home from the office, I pass an elementary school and there are always shenanigans taking place. I worry that my children are going to face bullies. They will. We all do. Regardless of the mass media attention... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Computer”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Computer”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Computer”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


February 26, 2013 4:34 PM

Learning How To Jam tagged “Computer”

Let the tape roll and see what happens. One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists - true artists - don't like... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Computer”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


January 10, 2013 9:32 PM

The One Screen World - Take Two tagged “Computer”

How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen... Read more

By Mitch Joel


October 27, 2012 7:48 AM

More About Making tagged “Computer”

People are not quick to realize the potential that will emerge from the Makers Movement. Yes, the ability to hit a "make" button from your desktop as simply as it is for you hit the "print" button may not be... Read more

By Mitch Joel


September 22, 2012 7:51 AM

The Tune-Up Of TV tagged “Computer”

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

By Mitch Joel

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