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Complaint

August 9, 2010 7:53 AM

When Not Responding Online Is The Right Response tagged “Complaint”

The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake. With new Social Media monitoring tools - or just some careful snooping around - it has never been easier... Read more

By Mitch Joel


September 20, 2009 4:26 PM

Getting Called Out tagged “Complaint”

It's easy to sit behind a keyboard and call out both individuals and brands. There's an argument for it and an argument against. So, is it worth doing?  Let's preface my personal point of view with two thoughts: If you... Read more

By Mitch Joel


August 20, 200911:05 PM

On Being Rude tagged “Complaint”

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than... Read more

By Mitch Joel


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