Search Results
Entries tagged with “

Community Manager

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Community Manager”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People tagged “Community Manager”

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Community Manager”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


January 5, 2012 2:17 PM

Scenes From The Frontlines tagged “Community Manager”

A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Community Manager”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


October 15, 201010:23 PM

The Business Of Content tagged “Community Manager”

Content is King. It's a saying you've heard countless times... long before Social Media empowered individuals to create and distribute their own content. Content is the new marketing. Whether Marketers are thinking like publishers or whether brands are hiring/working with... Read more

By Mitch Joel


March 3, 2010 9:24 AM

The One Thing About Building A Community tagged “Community Manager”

Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives you are developing? It goes well beyond the famous movie line, "build it and they will come" from Field of... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Community Manager”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


1