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Entries tagged with “
Community
”December 20, 2011 9:57 PM
Where The Consumers Are tagged “Community”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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September 23, 2011 8:10 PM
Fighting Cancer tagged “Community”
It was beautiful and perfect sunny day on August 25h, 2010. I was flying from Montreal to Toronto for a business pitch (ironically, it was the Canadian Cancer Society). I was happy with life - family, business and community were... Read more
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September 20, 2011 6:38 PM
The Value (And Waste) Of Twitter tagged “Community”
I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the... Read more
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September 15, 2011 9:25 PM
The Marketing Industry tagged “Community”
You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more
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July 28, 201110:18 PM
Not Buying What You're Shilling tagged “Community”
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more
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May 30, 201110:00 PM
What Advice Would You Give Yourself As An Industry Rookie Given What You Know Today? tagged “Community”
If you could go back in time and give yourself some professional advice just as you were stepping into the marketplace, what would it be? Be entrepreneurial. I saw the Internet come online. I had plenty of ideas (from an... Read more
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April 8, 2011 3:37 PM
Social Commerce And The New Consumer tagged “Community”
The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media. It's everything from smartphones and iPads to connectivity and connections. These evolutions of technology, media and the general digitization of information is forcing brands... Read more
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January 26, 201111:42 AM
Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Community”
That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more
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December 31, 2010 9:04 PM
What Moved You In 2010 tagged “Community”
Every year, I fall more in love with writing, the written word and Blogging. From discovering new Bloggers who are discovering their own voices to the minutia of niches that people are driven to write about. As a former magazine... Read more
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December 24, 2010 9:30 AM
The Myth Of Work Life Balance tagged “Community”
This is the time of year when individuals (people like you and I) start thinking more about work/life balance. Don't do it. There is no such thing as work/life balance. By even saying there is such balance, you're making an... Read more
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September 9, 2010 9:09 PM
The 10 Core Values Of A Winning Personal Brand tagged “Community”
What attributes do you need to have a winning personal brand? It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes... Read more
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July 19, 2010 3:33 PM
4 Ways To Not Reek Of Desperation tagged “Community”
When you're desperate it's hard to win business, get that job, market a product or do anything (like find a mate). The trouble is that most people who are desperate, can't even muster up the levity to see, feel and... Read more
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June 15, 2010 3:58 PM
Money For Nothing And Your Clicks For Free tagged “Community”
Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more
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June 9, 2010 3:56 PM
The Two Types Of Twitter Stars tagged “Community”
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this was the exact conversation I just had over lunch with Hugh McGuire (The Book Oven, Bite-Sized Edits, BookCamp and a... Read more
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May 20, 201010:13 PM
Building A Community Is Not The Same As Building Word Of Mouth tagged “Community”
When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own... Read more
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May 19, 201010:20 PM
Kill All Marketers tagged “Community”
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells me, Marketing sits well below both lawyers and used-car salespeople, and maybe even slightly beneath scumbags and charlatans (but I... Read more
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April 13, 201011:51 PM
Maybe We Need To Ease Up On The Advertising tagged “Community”
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more
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March 30, 201010:01 PM
You're Connected, But Are You Engaging? tagged “Community”
If someone is following you, does that mean that they are engaged in who you are and what you're about? If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear... Read more
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March 25, 201011:10 PM
Pushing Ideas tagged “Community”
How many great ideas do you know that die on the table? How many great ideas are barely on life support? Ideas are great and getting things done is even greater, but the hard part in having an idea come... Read more
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March 19, 2010 9:47 PM
The Death Of Social Media tagged “Community”
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost. In one of the most depressing articles titled, The Ghost Speaks, published in Entrepreneur Magazine (February... Read more
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