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Communications Department

April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Communications Department”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing tagged “Communications Department”

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


March 31, 2012 7:14 AM

Horizontal Marketing tagged “Communications Department”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


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