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Communications

April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Communications”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

Utilities:


April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Communications”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Communications”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Communications”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Communications”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “Communications”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

Utilities:


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Communications”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Communications”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 26, 201311:35 AM

Get Yourself In Fighting (Mental) Shape For 2014 tagged “Communications”

It's the day after Christmas. Some are taking it easy. Others are sorting through their holiday gifts and deciding what to keep, return or exchange. Others are getting pumped up for Boxing Day sales. I'm one of those nerds that... Read more

By Mitch Joel


December 18, 201310:33 PM

The Best Gift That You Can Give Yourself tagged “Communications”

We are quickly entering into the holiday season. That's a lie. We're already deep into it. The parking lots at the local shopping mall are unbearable. The streets are filled with people trying to get everything in order before we... Read more

By Mitch Joel


December 13, 2013 7:03 PM

You Don't Know Jack (Dorsey). But You Should... tagged “Communications”

There are very few people that are truly prodigies and innovators. Writer's toss those words around as a way to substantiate and impress readers with a subject matter. It's par for the course, but more often than not they are... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Communications”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 20, 2013 8:48 PM

Opt In To Your Work tagged “Communications”

It's hard not to be inspired after spending some time at the Googleplex. It's a sprawling campus in Mountain View, California that houses Google. It's more like a city than a campus. Even the famed campus, doesn't hold all of... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Communications”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Communications”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Communications”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Communications”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


June 21, 2013 8:42 PM

Short(er) Form Video tagged “Communications”

It's happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that it eventually became. Originally Seesmic was the Twitter for video. Shoot a quick, little video, and follow those you're interested... Read more

By Mitch Joel


June 18, 2013 9:59 PM

The One Key To Successful Content tagged “Communications”

What do you think makes someone's content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin... Read more

By Mitch Joel


June 6, 201312:53 PM

The End Of Work-Life Balance tagged “Communications”

We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.... Read more

By Mitch Joel


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