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Communications

August 22, 2014 8:15 PM

Cheap. Efficient. Elegant. tagged “Communications”

How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it's text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Communications”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience tagged “Communications”

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

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June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Communications”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Communications”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Communications”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Communications”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Communications”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Communications”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Communications”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “Communications”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

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January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Communications”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Communications”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 26, 201311:35 AM

Get Yourself In Fighting (Mental) Shape For 2014 tagged “Communications”

It's the day after Christmas. Some are taking it easy. Others are sorting through their holiday gifts and deciding what to keep, return or exchange. Others are getting pumped up for Boxing Day sales. I'm one of those nerds that... Read more

By Mitch Joel


December 18, 201310:33 PM

The Best Gift That You Can Give Yourself tagged “Communications”

We are quickly entering into the holiday season. That's a lie. We're already deep into it. The parking lots at the local shopping mall are unbearable. The streets are filled with people trying to get everything in order before we... Read more

By Mitch Joel


December 13, 2013 7:03 PM

You Don't Know Jack (Dorsey). But You Should... tagged “Communications”

There are very few people that are truly prodigies and innovators. Writer's toss those words around as a way to substantiate and impress readers with a subject matter. It's par for the course, but more often than not they are... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Communications”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 20, 2013 8:48 PM

Opt In To Your Work tagged “Communications”

It's hard not to be inspired after spending some time at the Googleplex. It's a sprawling campus in Mountain View, California that houses Google. It's more like a city than a campus. Even the famed campus, doesn't hold all of... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Communications”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Communications”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


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