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Entries tagged with “
Communications
”May 16, 2013 7:57 PM
The Niche Of Things And Other Stuff tagged “Communications”
When was the last time you went to a conference and took twelve pages of detailed notes? Here's a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Communications”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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April 23, 201310:45 PM
The Small Wins From Social Media tagged “Communications”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
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April 19, 201312:16 PM
The Failure Of Social Media tagged “Communications”
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more
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April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Communications”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
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January 16, 2013 3:29 PM
The Permanent Brand tagged “Communications”
Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Communications”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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December 4, 2012 8:31 AM
Don't Make Me Lie tagged “Communications”
The only thing I hate more than people who lie is when I'm being forced to lie to others. Don't make me lie. This was my conversation with a recent border crossing guard at the airport: Guard: What is the... Read more
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November 14, 201211:11 PM
How To Podcast - 2012 Edition tagged “Communications”
There's a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can't think of better time for a business to create valuable audio and video content in a podcasting format. In the past week... Read more
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November 13, 2012 8:01 AM
Why Email Needs A Facelift tagged “Communications”
There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email), and while some of the email clients have advanced... Read more
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October 23, 2012 5:29 AM
The Lance Armstrong Effect tagged “Communications”
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more
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October 18, 201211:07 PM
A Death In The Family... Missing Michael O'Connor Clark tagged “Communications”
I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more
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October 6, 201212:30 PM
Communicating Without Words tagged “Communications”
"Words account for only 7% of all communication." That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying.... Read more
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June 19, 2012 9:39 AM
In The Age Of (Digital) Anxiety tagged “Communications”
Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines - whether you read them... Read more
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June 12, 201210:55 AM
The Internet Could Be Closed For Business tagged “Communications”
Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more
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June 4, 2012 4:37 PM
The New Retail Experience tagged “Communications”
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more
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April 18, 2012 4:14 PM
Finding The Perfect Pitch tagged “Communications”
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Communications”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Communications”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention tagged “Communications”
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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