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Entries tagged with “
Communications
”April 18, 2012 4:14 PM
Finding The Perfect Pitch tagged “Communications”
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Communications”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Communications”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention tagged “Communications”
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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February 25, 201211:59 AM
8 Ways To Score That Elusive Entry Level Marketing Position tagged “Communications”
It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it... Read more
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February 2, 2012 2:29 PM
CTRL ALT DEL - The Business Book tagged “Communications”
CTRL ALT DEL is the title of my second business book. It will be published in Spring 2013. Following is the official press release and some media mention of the pending project... BUSINESS PLUS To Publish CTRL ALT DEL by... Read more
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January 24, 2012 4:38 PM
Does This Blog Make Me Look Fat? tagged “Communications”
Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Communications”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Communications”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Communications”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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November 15, 201112:05 PM
Is PowerPoint Making Us Stupid? tagged “Communications”
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? How many times have you sat through a presentation where... Read more
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November 12, 2011 9:47 AM
Google+ It's Time To Make Your Move tagged “Communications”
Is Google+ going to be the right move for every business? Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don't wait. Earlier this week, Google introduced Google+ Pages for business... Read more
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November 3, 2011 3:09 PM
New Ways Of Working tagged “Communications”
As much as we embrace change, we are all creatures of habit. Back in 1988, I became interested in actually publishing magazines. Prior to that (in and around my teenage years), I was always fascinated with journalism, newsletters, writing, media... Read more
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September 30, 2011 9:57 PM
A Basic PR Blunder That Most PR Professionals Make... Constantly tagged “Communications”
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this Blog) has also... Read more
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September 9, 2011 8:44 PM
The Fleeting Value Of Content tagged “Communications”
Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the... Read more
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August 18, 2011 9:27 PM
The Internet Is Not Evil tagged “Communications”
It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." I actually don't believe that. I'd prefer a world without weapons. That being said, the... Read more
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August 16, 2011 7:21 PM
Spamming Mechanisms tagged “Communications”
It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Communications”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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July 27, 2011 2:01 PM
The 10 Trends In Technology You Must Pay Attention To tagged “Communications”
"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally.... Read more
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June 30, 2011 8:48 PM
Marketing Lessons From Seth Godin tagged “Communications”
The best businesses have the marketing baked into the product and/or service. That seems rudimentary enough, but leave it to Seth Godin to say it in such an easy to understand way. Godin's been thinking, writing and talking this way... Read more
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