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Entries tagged with “
Communication
”March 29, 2012 6:16 AM
Where Do Ideas Come From? tagged “Communication”
"I keep having my ideas ripped off!" I grew up being friends with a very successful individual. The problem was that this individual could have been much more successful (especially if you asked them). If you sat down with this... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media tagged “Communication”
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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January 27, 2012 8:13 PM
A World With No Keyboard And No Mouse tagged “Communication”
How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more
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November 8, 201112:10 PM
A Life Without Technology tagged “Communication”
There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more
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December 2, 2010 8:31 PM
The Digital Marketer's Master Library tagged “Communication”
What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut... Read more
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November 19, 201011:53 PM
Up Your Game tagged “Communication”
There are many people who want to move ahead in Marketing. They want a better job. They want more pay. They want a better title. They want to manage more people. They want to work on more interesting business. I... Read more
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October 8, 201010:52 PM
A Living Organism tagged “Communication”
Part of the reason that automated tools pose a challenge to Social Media is because it removes that live feeling. I've been thinking about this Blog a lot lately. When I'm thinking about this Blog, I'm also thinking about Social... Read more
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September 30, 2010 9:40 PM
The White Noise That Is Twitter tagged “Communication”
Don't get too caught up in the amount of followers that someone has on Twitter or how big the overall network actually is. Unlike some of the other new media channels, it's important to remember that Twitter is still nascent,... Read more
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September 10, 2010 7:45 PM
The Internet Is Your Media Lab tagged “Communication”
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more
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August 2, 2010 4:11 PM
The Internet As Your Birthright tagged “Communication”
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009.... Read more
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June 18, 2010 1:12 PM
Advice To A Marketing n00b tagged “Communication”
It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more
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May 19, 201010:20 PM
Kill All Marketers tagged “Communication”
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells me, Marketing sits well below both lawyers and used-car salespeople, and maybe even slightly beneath scumbags and charlatans (but I... Read more
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May 18, 2010 9:02 PM
The Last Mile Of Marketing: Listening At The Point Of Need tagged “Communication”
There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more
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May 15, 2010 8:53 PM
What Should I Do Online? tagged “Communication”
It's been nearly two decades since I've been using the Internet as a both a communication and marketing channel. Over the years, many things have evolved, changed and been introduced. I'd like to think that this is an amazing time... Read more
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April 29, 2010 7:10 PM
The New Face Of Facebook tagged “Communication”
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more
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April 24, 2010 9:02 PM
When Free Costs A Fortune tagged “Communication”
For the average person, having access to something for free is the best, but it's when those average people become power users that the problems begin. Everything online is free. The truth is that everything online is not free (it... Read more
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April 21, 2010 7:41 PM
What Makes A Brand Social? tagged “Communication”
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more
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March 22, 2010 3:25 PM
Learning About Social Media Marketing tagged “Communication”
One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more
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March 20, 2010 1:21 PM
The New Marketing Conversation tagged “Communication”
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the type of conversation they should have... In the past little while, it's becoming abundantly clear that the sphere of Marketing... Read more
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March 19, 2010 9:47 PM
The Death Of Social Media tagged “Communication”
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost. In one of the most depressing articles titled, The Ghost Speaks, published in Entrepreneur Magazine (February... Read more
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