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Commercial

November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Commercial”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Commercial”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


April 10, 201211:30 AM

The Church And State Of Advertising tagged “Commercial”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Commercial”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel


May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “Commercial”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

By Mitch Joel


April 24, 2010 8:02 PM

Viral Videos Still Work tagged “Commercial”

As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a "viral video sensation" would dissipate. Boy, was I wrong. If you think about it, YouTube continues to grow (both in... Read more

By Mitch Joel


September 1, 2009 8:56 PM

The Saddening State Of Mass Media tagged “Commercial”

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

By Mitch Joel


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