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Commerce

March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Commerce”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Commerce”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Commerce”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail tagged “Commerce”

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Commerce”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Commerce”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

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November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Commerce”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Commerce”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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December 2, 201411:32 PM

Why I Hate Black Friday tagged “Commerce”

Everyone Loves A Good Deal. Say what you will about Best Buy, but I love getting their newspaper flyers (FSI for those in the business) every week. I really can't wait to see what's what in the world of consumer... Read more

By Mitch Joel

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July 3, 2014 8:03 AM

The World Is A Hyperlink tagged “Commerce”

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

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March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Commerce”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Commerce”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


January 23, 201411:40 AM

The Next Great Marketing Disruption tagged “Commerce”

Last week was a weird week. I was in New York speaking at the National Retail Federation's Big Show in New York City. My closing keynote was to take place after former President of the United States, George W. Bush,... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Commerce”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Commerce”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Commerce”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


April 10, 2013 2:58 PM

The Complexity Of Simplicity tagged “Commerce”

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Commerce”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


October 17, 2012 5:18 PM

The Endless Opportunity That Comes From Limitations tagged “Commerce”

Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think of an idea for a TV show as quickly as possible. So, how did you do? What did you come... Read more

By Mitch Joel


July 17, 201210:32 AM

Planning World Domination With $100 tagged “Commerce”

Portland, Oregon seems like the perfect place to hold the World Domination Summit, doesn't it? No, this isn't some kind of Austin Powers joke. The city best known for its unconventional creative thinkers, farmer's market, food carts and people with... Read more

By Mitch Joel


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