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Commerce

March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Commerce”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Commerce”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


January 23, 201411:40 AM

The Next Great Marketing Disruption tagged “Commerce”

Last week was a weird week. I was in New York speaking at the National Retail Federation's Big Show in New York City. My closing keynote was to take place after former President of the United States, George W. Bush,... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Commerce”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

Utilities:


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Commerce”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Commerce”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


April 10, 2013 2:58 PM

The Complexity Of Simplicity tagged “Commerce”

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Commerce”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


October 17, 2012 5:18 PM

The Endless Opportunity That Comes From Limitations tagged “Commerce”

Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think of an idea for a TV show as quickly as possible. So, how did you do? What did you come... Read more

By Mitch Joel


July 17, 201210:32 AM

Planning World Domination With $100 tagged “Commerce”

Portland, Oregon seems like the perfect place to hold the World Domination Summit, doesn't it? No, this isn't some kind of Austin Powers joke. The city best known for its unconventional creative thinkers, farmer's market, food carts and people with... Read more

By Mitch Joel


June 21, 2012 9:02 AM

The Most Exciting Thing Happening In Digital Right Now tagged “Commerce”

It's not Twitter. It's not Facebook. It's not YouTube. It's Kickstarter. I fell madly, deeply in love with Kickstarter when I first heard about it back in 2009 (you can read more about my love for it here: Kickstart Your... Read more

By Mitch Joel


June 19, 2012 9:39 AM

In The Age Of (Digital) Anxiety tagged “Commerce”

Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines - whether you read them... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Commerce”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


May 18, 2012 8:59 PM

Learning About Creativity By Watching Creative Types tagged “Commerce”

Observing creative types is an amazing way to think more creatively. Next week, I'll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image, also handled some of the social media marketing).... Read more

By Mitch Joel


March 3, 2012 4:27 PM

The Creative Process tagged “Commerce”

What do you think of when you think of creative people? Slackers? The people in the office who often wear jeans, but rarely wear socks? The ones bouncing the rubber balls off of the walls or the ones with the... Read more

By Mitch Joel


February 9, 2012 6:39 PM

Endless Aisles tagged “Commerce”

What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more

By Mitch Joel


January 19, 201210:30 PM

Adapt Or Die tagged “Commerce”

Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more

By Mitch Joel


May 27, 2010 7:13 AM

One Product. One Sale. One Day Only. One Exciting New Business Model tagged “Commerce”

Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about saving a handful of shekels by buying a six-litre jug of Italian salad dressing. Either that, or they think about... Read more

By Mitch Joel


January 29, 201011:52 PM

The Art Of Marketing tagged “Commerce”

What would you pay to spend one full day learning all about Marketing? There actually is a price you can put on that question (and it's a cheap one!). On Tuesday, March 2nd, 2010 at the Metro Convention Center in... Read more

By Mitch Joel


December 22, 200910:37 PM

On Shopping tagged “Commerce”

At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more

By Mitch Joel


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