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Coca Cola

July 17, 201410:11 PM

10 Business Books That Aren't Out Yet (But You're Going To Read) tagged “Coca Cola”

There is a whole new slew of great business books that are coming your way in the next little while. Here are ten of the ones that look the most interesting (ranked by date of publication): The Power of No:... Read more

By Mitch Joel

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February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Coca Cola”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


June 15, 2013 3:14 PM

Six Links Worthy Of Your Attention #156 tagged “Coca Cola”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Coca Cola”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Coca Cola”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


September 25, 2010 6:10 PM

Social Media Can Change The Corporate Culture tagged “Coca Cola”

Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more

By Mitch Joel


September 21, 201010:07 PM

Big Talk. Small Acts tagged “Coca Cola”

If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more

By Mitch Joel


February 8, 2010 8:18 PM

Marketers Miss The Mark With Twitter tagged “Coca Cola”

How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more

By Mitch Joel


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