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Coca Cola
”January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Coca Cola”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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September 25, 2010 6:10 PM
Social Media Can Change The Corporate Culture tagged “Coca Cola”
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Coca Cola”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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February 8, 2010 8:18 PM
Marketers Miss The Mark With Twitter tagged “Coca Cola”
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more
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