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Cmo Survey

May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Cmo Survey”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “Cmo Survey”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel


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