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Cmo

November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Cmo”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Cmo”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “Cmo”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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July 20, 201611:47 PM

Never Has LinkedIn Been More Powerful Than Today tagged “Cmo”

LinkedIn is the most powerful weapon you have in building your reputation.  I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can... Read more

By Mitch Joel

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March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Cmo”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Cmo”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Cmo”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Cmo”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Cmo”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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May 6, 2015 6:26 AM

Marketing Twitter tagged “Cmo”

Life can be strange.  It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to... Read more

By Mitch Joel

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November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Cmo”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Cmo”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Cmo”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Cmo”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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September 2, 201411:11 PM

How To Suck As A Brand (With Grace) tagged “Cmo”

There are two trains of thought when it comes to brutal brands: They're so bad that they don't even know it. They have to work quite hard at being that bad. This may surprise you: In my experience, it's mostly... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Cmo”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Cmo”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Cmo”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Cmo”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Cmo”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


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