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Entries tagged with “
Cmo
”February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Cmo”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Cmo”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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September 16, 2011 7:39 AM
6 Websites That Deserve Your Attention tagged “Cmo”
What is a Blog? I have no idea anymore. News websites now run on WordPress while Blogs tend to look a lot like news websites these days. Regardless, there are six online destinations that constantly grab my attention. If all... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Cmo”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Cmo”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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April 26, 2011 9:58 PM
How To Hire A Marketing Agency tagged “Cmo”
The process of hiring a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more
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January 30, 2011 6:33 AM
What A CMO Wants. What A CMO Needs. tagged “Cmo”
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more
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October 11, 2010 9:36 PM
The Time Is Ripe For A Chief Marketing Technologist tagged “Cmo”
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more
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October 7, 2010 9:12 PM
The Revolution Will Not Be Televised tagged “Cmo”
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more
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October 4, 201011:46 PM
Making Customers Attack tagged “Cmo”
If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Cmo”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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June 30, 2010 2:00 PM
First Things First tagged “Cmo”
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more
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June 18, 2010 1:12 PM
Advice To A Marketing n00b tagged “Cmo”
It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Cmo”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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May 16, 2010 1:49 PM
A Marketing Conference Not To Be Missed (Actually Two!) tagged “Cmo”
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Cmo”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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December 22, 2009 5:05 PM
The Shift From An Advertising World To A Marketing World tagged “Cmo”
When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more
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August 19, 2009 9:02 PM
Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Cmo”
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more
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July 14, 2009 9:38 PM
Where The Marketing Budgets Are Going tagged “Cmo”
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more
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November 14, 2008 9:05 PM
The Evolution Of The Chief Marketing Officer tagged “Cmo”
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging with brands more than ever before. This newfound connection and communication is forcing a unique evolution of the CMO -... Read more
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