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Cma National Convention

May 31, 201312:04 PM

CTRL ALT Delete Live tagged “Cma National Convention”

Interested in coming to hear more about CTRL ALT Delete? Don't panic, I will shortly be returning to our regularly scheduled barrage of blog content, but many people have asked about my upcoming speaking events. The vast majority of them... Read more

By Mitch Joel

Utilities:


May 27, 2011 8:55 PM

Tension As Motivation tagged “Cma National Convention”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


May 26, 201111:05 PM

The Creative Imperative tagged “Cma National Convention”

How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Cma National Convention”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


June 1, 2010 9:36 PM

There Will Be Blood tagged “Cma National Convention”

Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more

By Mitch Joel


May 28, 201010:39 PM

Life Is Marketing tagged “Cma National Convention”

We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more

By Mitch Joel


May 16, 2010 1:49 PM

A Marketing Conference Not To Be Missed (Actually Two!) tagged “Cma National Convention”

There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more

By Mitch Joel


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