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Cma

May 31, 201312:04 PM

CTRL ALT Delete Live tagged “Cma”

Interested in coming to hear more about CTRL ALT Delete? Don't panic, I will shortly be returning to our regularly scheduled barrage of blog content, but many people have asked about my upcoming speaking events. The vast majority of them... Read more

By Mitch Joel

Utilities:


June 14, 2012 3:14 PM

Earning Loyalty Points tagged “Cma”

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


May 29, 2012 9:01 AM

Facebook Should Not Be Treated like Other Media tagged “Cma”

What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more

By Mitch Joel


May 22, 201210:27 AM

Building Loyalty Beyond Reason tagged “Cma”

It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Cma”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


May 9, 2012 6:39 PM

Listen. Engage. Connect. tagged “Cma”

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate... Read more

By Mitch Joel


January 15, 2012 2:38 PM

Marketing Has No Future Without Better Education tagged “Cma”

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are... Read more

By Mitch Joel


January 15, 201211:39 AM

SPOS #288 - The Education Of Marketing With Ken Wong tagged “Cma”

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum... Read more

By Mitch Joel


September 15, 2011 9:25 PM

The Marketing Industry tagged “Cma”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

By Mitch Joel


May 27, 2011 8:55 PM

Tension As Motivation tagged “Cma”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


May 26, 201111:05 PM

The Creative Imperative tagged “Cma”

How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more

By Mitch Joel


June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Cma”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Cma”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


June 1, 2010 9:36 PM

There Will Be Blood tagged “Cma”

Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more

By Mitch Joel


May 28, 201010:39 PM

Life Is Marketing tagged “Cma”

We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more

By Mitch Joel


May 16, 2010 1:49 PM

A Marketing Conference Not To Be Missed (Actually Two!) tagged “Cma”

There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Cma”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


June 9, 2009 9:23 PM

The New Game Changer - The Marketing Crisis tagged “Cma”

We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more

By Mitch Joel


June 2, 200910:12 AM

When The Media Is The Message tagged “Cma”

The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director, Arjun Basu. You can view the original post here: When The Media Is The Message. What do we mean when... Read more

By Mitch Joel


April 29, 2009 8:17 PM

Understanding Ecosystems tagged “Cma”

If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics must live, breathe and evolve within the marketing ecosystem that brands are creating and nurturing for their products and services... Read more

By Mitch Joel


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