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Christopher Locke

June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “Christopher Locke”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


July 26, 2011 9:43 AM

The Me Media tagged “Christopher Locke”

What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more

By Mitch Joel


April 15, 2011 7:44 AM

Control... That Old Thing tagged “Christopher Locke”

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

By Mitch Joel


March 7, 2011 8:46 PM

The Best Marketing Advice You Ever Received tagged “Christopher Locke”

What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with you? If you're like me, you've probably been very lucky. Over the years, I've worked with some amazing people, read... Read more

By Mitch Joel


February 8, 2011 9:30 PM

Will All Brands Be Open? Should All Brands Be Open? tagged “Christopher Locke”

Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more

By Mitch Joel


December 2, 2010 8:31 PM

The Digital Marketer's Master Library tagged “Christopher Locke”

What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut... Read more

By Mitch Joel


March 26, 2010 7:20 AM

The Digital Marketing Essential Reader tagged “Christopher Locke”

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Christopher Locke”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


June 30, 2009 9:02 PM

Six Ways To Find Business Inspiration tagged “Christopher Locke”

Being creative is not easy. Being original is not easy. Reading books on how to be creative and how to be original is not something that many people do often enough (myself included). There's also a huge difference in being... Read more

By Mitch Joel


April 29, 2009 9:50 PM

Speaking In A Powerful New Way tagged “Christopher Locke”

Good ideas spread. Bad ideas spread. I've said it before, and I will say it again: the best thing about Social Media is that anyone can publish anything, and the worst thing about Social Media is that anyone can publish... Read more

By Mitch Joel


January 24, 200910:04 PM

You Favorite Business Book tagged “Christopher Locke”

If you had to choose just one, what would be your favorite business book? Could you choose just one? Would you share your story? This Blog posting has two sides to it. 1. will be about the Marketing genius behind... Read more

By Mitch Joel


October 9, 2008 8:19 AM

Books You Need To Read To Succeed In Business tagged “Christopher Locke”

It's not all about Blogs and Digital Readers. Picking up a great business book will give you focus, new perspective and help you grow as a Marketer. Did you happen to catch the Raise-a-Reader fundraising day that was run by... Read more

By Mitch Joel


February 3, 2008 7:57 AM

SPOS #89 - Do You Really Think Bloggers Own The Brand? tagged “Christopher Locke”

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we... Read more

By Mitch Joel


January 8, 2008 7:38 PM

If You Could Only Have Five Marketing Books... tagged “Christopher Locke”

Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson... Read more

By Mitch Joel


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