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Chief Marketing Officer

March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Chief Marketing Officer”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Chief Marketing Officer”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Chief Marketing Officer”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Chief Marketing Officer”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Chief Marketing Officer”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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May 6, 2015 6:26 AM

Marketing Twitter tagged “Chief Marketing Officer”

Life can be strange.  It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Chief Marketing Officer”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Chief Marketing Officer”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Chief Marketing Officer”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Chief Marketing Officer”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Chief Marketing Officer”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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September 2, 201411:11 PM

How To Suck As A Brand (With Grace) tagged “Chief Marketing Officer”

There are two trains of thought when it comes to brutal brands: They're so bad that they don't even know it. They have to work quite hard at being that bad. This may surprise you: In my experience, it's mostly... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Chief Marketing Officer”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Chief Marketing Officer”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Chief Marketing Officer”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Chief Marketing Officer”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Chief Marketing Officer”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Chief Marketing Officer”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Chief Marketing Officer”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Chief Marketing Officer”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


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