By
Search Results
Entries tagged with “
Chief Marketing Officer
”May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Chief Marketing Officer”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
Utilities:
April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Chief Marketing Officer”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
By
Utilities:
December 14, 201210:49 AM
The New Digital Minimalism tagged “Chief Marketing Officer”
How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing... Read more
By
Utilities:
November 21, 201210:42 PM
In The Trust Economy, Marketers Are Bankrupt tagged “Chief Marketing Officer”
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more
By
Utilities:
October 26, 2012 6:07 PM
Understanding The Digital Marketing Agency tagged “Chief Marketing Officer”
There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more
By
Utilities:
October 11, 2012 2:53 PM
Where To Put The Blame tagged “Chief Marketing Officer”
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more
By
Utilities:
June 1, 201212:44 PM
The New Marketing Hacker tagged “Chief Marketing Officer”
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more
By
Utilities:
February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Chief Marketing Officer”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
By
Utilities:
October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Chief Marketing Officer”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
By
Utilities:
May 27, 2011 8:55 PM
Tension As Motivation tagged “Chief Marketing Officer”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
By
Utilities:
April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Chief Marketing Officer”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
By
Utilities:
April 26, 2011 9:58 PM
How To Hire A Marketing Agency tagged “Chief Marketing Officer”
The process of hiring a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more
By
Utilities:
January 30, 2011 6:33 AM
What A CMO Wants. What A CMO Needs. tagged “Chief Marketing Officer”
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more
By
Utilities:
October 11, 2010 9:36 PM
The Time Is Ripe For A Chief Marketing Technologist tagged “Chief Marketing Officer”
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more
By
Utilities:
October 7, 2010 9:12 PM
The Revolution Will Not Be Televised tagged “Chief Marketing Officer”
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more
By
Utilities:
October 4, 201011:46 PM
Making Customers Attack tagged “Chief Marketing Officer”
If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more
By
Utilities:
September 7, 201011:52 PM
The Era Of Trepidation tagged “Chief Marketing Officer”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
By
Utilities:
June 30, 2010 2:00 PM
First Things First tagged “Chief Marketing Officer”
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more
By
Utilities:
June 18, 2010 1:12 PM
Advice To A Marketing n00b tagged “Chief Marketing Officer”
It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more
By
Utilities:
June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Chief Marketing Officer”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
By
Utilities:
