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Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more

By Mitch Joel

Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels. It probably has something to do with the way... Read more

By Mitch Joel

In the midst of one of the craziest months we've had at Twist Image (and I mean that in the best possible way), Joseph Jaffe - author or Life After The 30-Second Spot and Join The Conversation and Blogger/Podcaster over... Read more

By Mitch Joel