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Cannes Lion

June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Cannes Lion”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Cannes Lion”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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December 25, 2012 9:17 AM

The Right Fit tagged “Cannes Lion”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


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