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Cannes

August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Cannes”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


June 11, 201011:53 PM

Make Them Feel tagged “Cannes”

People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more

By Mitch Joel


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