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Canadian Marketing Association

May 31, 201312:04 PM

CTRL ALT Delete Live tagged “Canadian Marketing Association”

Interested in coming to hear more about CTRL ALT Delete? Don't panic, I will shortly be returning to our regularly scheduled barrage of blog content, but many people have asked about my upcoming speaking events. The vast majority of them... Read more

By Mitch Joel

Utilities:


June 14, 2012 3:14 PM

Earning Loyalty Points tagged “Canadian Marketing Association”

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


May 29, 2012 9:01 AM

Facebook Should Not Be Treated like Other Media tagged “Canadian Marketing Association”

What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more

By Mitch Joel


May 22, 201210:27 AM

Building Loyalty Beyond Reason tagged “Canadian Marketing Association”

It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Canadian Marketing Association”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


May 9, 2012 6:39 PM

Listen. Engage. Connect. tagged “Canadian Marketing Association”

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate... Read more

By Mitch Joel


January 15, 2012 2:38 PM

Marketing Has No Future Without Better Education tagged “Canadian Marketing Association”

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are... Read more

By Mitch Joel


January 15, 201211:39 AM

SPOS #288 - The Education Of Marketing With Ken Wong tagged “Canadian Marketing Association”

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum... Read more

By Mitch Joel


September 15, 2011 9:25 PM

The Marketing Industry tagged “Canadian Marketing Association”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

By Mitch Joel


August 29, 2011 3:47 PM

Failing Miserably tagged “Canadian Marketing Association”

It's easy to get down. It happens to the best of us. I'm not even a "best of us" and it happens to me all of the time. Currently, I'm failing miserably at: Reading a book every week. I'm doing... Read more

By Mitch Joel


May 27, 2011 8:55 PM

Tension As Motivation tagged “Canadian Marketing Association”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel


May 26, 201111:05 PM

The Creative Imperative tagged “Canadian Marketing Association”

How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital tagged “Canadian Marketing Association”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


December 31, 2010 9:04 PM

What Moved You In 2010 tagged “Canadian Marketing Association”

Every year, I fall more in love with writing, the written word and Blogging. From discovering new Bloggers who are discovering their own voices to the minutia of niches that people are driven to write about. As a former magazine... Read more

By Mitch Joel


June 18, 2010 1:12 PM

Advice To A Marketing n00b tagged “Canadian Marketing Association”

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Canadian Marketing Association”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


June 1, 2010 9:36 PM

There Will Be Blood tagged “Canadian Marketing Association”

Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more

By Mitch Joel


May 28, 201010:39 PM

Life Is Marketing tagged “Canadian Marketing Association”

We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more

By Mitch Joel


May 25, 2010 1:40 PM

Marketing Critic tagged “Canadian Marketing Association”

In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more

By Mitch Joel


May 16, 2010 1:49 PM

A Marketing Conference Not To Be Missed (Actually Two!) tagged “Canadian Marketing Association”

There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more

By Mitch Joel


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