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Entries tagged with “
Canadian Marketing Association
”January 15, 2012 2:38 PM
Marketing Has No Future Without Better Education tagged “Canadian Marketing Association”
Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are... Read more
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January 15, 201211:39 AM
SPOS #288 - The Education Of Marketing With Ken Wong tagged “Canadian Marketing Association”
Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum... Read more
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September 15, 2011 9:25 PM
The Marketing Industry tagged “Canadian Marketing Association”
You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more
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August 29, 2011 3:47 PM
Failing Miserably tagged “Canadian Marketing Association”
It's easy to get down. It happens to the best of us. I'm not even a "best of us" and it happens to me all of the time. Currently, I'm failing miserably at: Reading a book every week. I'm doing... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Canadian Marketing Association”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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May 26, 201111:05 PM
The Creative Imperative tagged “Canadian Marketing Association”
How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more
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March 17, 201110:15 PM
Being Digital tagged “Canadian Marketing Association”
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more
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December 31, 2010 9:04 PM
What Moved You In 2010 tagged “Canadian Marketing Association”
Every year, I fall more in love with writing, the written word and Blogging. From discovering new Bloggers who are discovering their own voices to the minutia of niches that people are driven to write about. As a former magazine... Read more
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June 18, 2010 1:12 PM
Advice To A Marketing n00b tagged “Canadian Marketing Association”
It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing. Instead of limiting the communication of these questions and answers to email (which... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Canadian Marketing Association”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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June 1, 2010 9:36 PM
There Will Be Blood tagged “Canadian Marketing Association”
Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more
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May 28, 201010:39 PM
Life Is Marketing tagged “Canadian Marketing Association”
We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more
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May 25, 2010 1:40 PM
Marketing Critic tagged “Canadian Marketing Association”
In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more
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May 16, 2010 1:49 PM
A Marketing Conference Not To Be Missed (Actually Two!) tagged “Canadian Marketing Association”
There are two amazing Marketing events happening in the next short while: CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center.... Read more
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October 20, 2009 7:44 AM
Removing The Most Painful Question Potential Clients Always Ask tagged “Canadian Marketing Association”
"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more
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June 9, 2009 9:23 PM
The New Game Changer - The Marketing Crisis tagged “Canadian Marketing Association”
We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more
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June 2, 200910:12 AM
When The Media Is The Message tagged “Canadian Marketing Association”
The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director, Arjun Basu. You can view the original post here: When The Media Is The Message. What do we mean when... Read more
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April 29, 2009 8:17 PM
Understanding Ecosystems tagged “Canadian Marketing Association”
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics must live, breathe and evolve within the marketing ecosystem that brands are creating and nurturing for their products and services... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising tagged “Canadian Marketing Association”
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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February 3, 200910:32 PM
Social Media Is Just Getting Started tagged “Canadian Marketing Association”
Are you suffering from Facebook Fatigue? Has Twitter got you tired? How many articles and Blog postings have you recently read on the death of (insert a social media platform here)? Is it all true or is this just the... Read more
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