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Campaign

December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Campaign”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

Utilities:


June 2, 200810:31 PM

RSS Advertising Yes - Podcast Advertising No tagged “Campaign”

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"... Read more

By Mitch Joel


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