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Call Center

June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Call Center”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

Utilities:


March 31, 2012 7:14 AM

Horizontal Marketing tagged “Call Center”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


January 18, 2010 9:31 PM

Social Media Gurus - That Old Chestnut tagged “Call Center”

Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more

By Mitch Joel


August 20, 200911:05 PM

On Being Rude tagged “Call Center”

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than... Read more

By Mitch Joel


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