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Buzz

June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Buzz”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


September 10, 2009 4:51 PM

From Degrees To Pixels tagged “Buzz”

It's hard for many to embrace, but it's a reality. Changes in business today are becoming more and more dramatic and pronounced. It's not just something that has been written about in this column for the past year and a... Read more

By Mitch Joel


June 16, 2008 6:42 AM

The Word Of Mouth Manual - Volume II Is Here... And It's Free (But Just For You) tagged “Buzz”

The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art... Read more

By Mitch Joel


April 24, 200810:59 AM

The Momentum Effect In Effect tagged “Buzz”

"The 'Momentum Effect', is a term created by Marketing Revolution that measures the effect of a brand within a social network and examines consumer -to- consumer communication." This is what I grabbed from the WebProNews article titled, Social Networks Provide... Read more

By Mitch Joel

Utilities:


December 14, 200711:53 PM

Forget About The Long Tail And Focus On The Long Road tagged “Buzz”

In a recent episode of my Podcast, Six Pixels of Separation - The Twist Image Podcast, I blurted out something. It was unintentional, but got a lot of attention... and it got me thinking. I was talking about the power... Read more

By Mitch Joel


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