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Buying Decision

March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Buying Decision”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


January 22, 2009 9:55 PM

Where Influence Lives tagged “Buying Decision”

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more

By Mitch Joel


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