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Business Strategy

January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Business Strategy”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

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September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Business Strategy”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Business Strategy”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 2, 2013 7:03 PM

Design Your Thinking Differently tagged “Business Strategy”

How often do you think about design? It could be the use of a font, the architecture of a building or why someone hasn't designed something to improve the zipper or the spoon (perhaps there is nothing to improve upon?).... Read more

By Mitch Joel


June 21, 2013 8:42 PM

Short(er) Form Video tagged “Business Strategy”

It's happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that it eventually became. Originally Seesmic was the Twitter for video. Shoot a quick, little video, and follow those you're interested... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Business Strategy”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Business Strategy”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Business Strategy”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


February 1, 201310:19 AM

Copying Apple tagged “Business Strategy”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


May 14, 2011 5:15 PM

Will A Brands Next Big Move Be A Journalism Department? tagged “Business Strategy”

Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while... Read more

By Mitch Joel


March 9, 201110:40 PM

The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Business Strategy”

Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more

By Mitch Joel


July 29, 201010:06 PM

Product Is The New Marketing tagged “Business Strategy”

Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (you can watch... Read more

By Mitch Joel


July 21, 2010 9:23 PM

500 Million tagged “Business Strategy”

Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people do anything, it becomes mass media newsworthy. Today, Facebook made it official: they have 500 million accounts. This makes Facebook... Read more

By Mitch Joel


April 11, 2010 9:48 PM

Figuring Out The Hardest Part Of Marketing With Nilofer Merchant tagged “Business Strategy”

Episode #198 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When you ask people working in Digital Marketing how they develop their strategy, most of them look at... Read more

By Mitch Joel

Utilities:


April 11, 2010 9:36 PM

SPOS #198 - Figuring Out The "How?" With Nilofer Merchant tagged “Business Strategy”

Welcome to episode #198 of Six Pixels Of Separation - The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Business Strategy”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


December 12, 2009 8:25 PM

The Problem With Free tagged “Business Strategy”

If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Business Strategy”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


July 9, 200910:45 PM

The Ultimate Question For Digital Marketers tagged “Business Strategy”

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel


June 29, 200910:30 PM

Giving Something A Fighting Chance tagged “Business Strategy”

Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let's trot out the "fill-in-the-blank is dead" horse and beat it one last time, shall we? Whether we're dumping MySpace for Facebook, Twitter for FriendFeed,... Read more

By Mitch Joel


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