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Business Objectives

September 3, 201010:21 PM

The Best Way To Grow An Audience And Build Your Community tagged “Business Objectives”

Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog? What is the best way to grow an audience? As someone who sits in corporate boardrooms or presents in front... Read more

By Mitch Joel


August 20, 2010 9:27 PM

It's A Cultural Thing (You Wouldn't Understand) tagged “Business Objectives”

"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You've heard these questions a million times in a million different meetings. For the past long while, I have raged against those... Read more

By Mitch Joel


August 18, 2010 9:30 PM

Comments And Conversations tagged “Business Objectives”

How much value does the comments section of a Blog add to your Social Media experience? Before even getting into the main thrust of this Blog post, let me - personally - state that I am well aware that this... Read more

By Mitch Joel


July 9, 2010 8:29 PM

The Value Of Influence tagged “Business Objectives”

Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of... Read more

By Mitch Joel


June 30, 2010 2:00 PM

First Things First tagged “Business Objectives”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

By Mitch Joel


June 11, 201011:53 PM

Make Them Feel tagged “Business Objectives”

People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more

By Mitch Joel


March 11, 201010:04 PM

The Future Of Social Media tagged “Business Objectives”

It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what? It's a fair question. The net result for many of the bigger brands is a thought that somehow... Read more

By Mitch Joel


January 20, 2010 8:45 PM

Killing ROI tagged “Business Objectives”

How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more

By Mitch Joel


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