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Business Model

March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Business Model”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Business Model”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Business Model”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 10, 201711:07 AM

Don't Confuse Growth For Relevance tagged “Business Model”

Just because something does not post Wall Street growth, it does not mean that it is dying or no longer relevant. This may seem obvious, but it doesn't look so obvious if you study the current marketplace and business climate.... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Business Model”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Business Model”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Business Model”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Business Model”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Business Model”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Business Model”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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December 13, 201611:00 PM

Working In A More Connected Space tagged “Business Model”

There is an irony happening in the modern workplace. Many claim that they no longer need the office and the business infrastructure of yesteryear to get things done. Connectivity has changed everything. All of us can work from from anywhere.... Read more

By Mitch Joel

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November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Business Model”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Business Model”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 4, 201612:07 PM

Is Silicon Valley Losing Its Shine And Innovation? tagged “Business Model”

There's gold in them there hills... In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “Business Model”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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August 14, 2016 7:13 AM

Fiercely You With Jackie Huba - This Week's Six Pixels Of Separation Podcast tagged “Business Model”

Episode #527 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please... Read more

By Mitch Joel

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August 14, 2016 6:32 AM

SPOS #527 - Fiercely You With Jackie Huba tagged “Business Model”

Welcome to episode #527 of Six Pixels Of Separation - The Mirum Podcast. Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please tell me that you own Monster Loyatly -... Read more

By Mitch Joel

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August 11, 201611:38 PM

Is Your Brand Story Documentary-Worthy (Like Shopify)? tagged “Business Model”

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. A... Read more

By Mitch Joel

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June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Business Model”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

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May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Business Model”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

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