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Business Column

April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Business Column”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

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April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Business Column”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

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March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Business Column”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Business Column”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Business Column”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Business Column”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Business Column”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Business Column”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


February 4, 201412:24 PM

Some Cheez-its, A Mountain Dew, A Snickers Bar... And A Kindle tagged “Business Column”

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always... Read more

By Mitch Joel

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January 23, 201411:40 AM

The Next Great Marketing Disruption tagged “Business Column”

Last week was a weird week. I was in New York speaking at the National Retail Federation's Big Show in New York City. My closing keynote was to take place after former President of the United States, George W. Bush,... Read more

By Mitch Joel


January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Business Column”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

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January 16, 2014 9:10 AM

Change Your Marketing. Change Your Brain. tagged “Business Column”

Don't stop advertising. Don't stop marketing. Let's agree to stop the madness. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so... Read more

By Mitch Joel

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January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Business Column”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

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October 30, 2013 8:01 PM

When Important Websites Crash tagged “Business Column”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


October 3, 201312:29 PM

Why Popular Science Killed Their Comments And The Huffington Post Should Too tagged “Business Column”

If the comments following this post or any others were gone, how much of a difference would that make? Last week, Popular Science shut off the comments on their website. In an article titled, Why We're Shutting Off Our Comments,... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Business Column”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


September 4, 2013 8:52 PM

Hacking Skype For Better Audio tagged “Business Column”

I use Skype to record most of my audio podcasts. This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Business Column”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “Business Column”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel


August 7, 2013 2:11 PM

Random Acts Of Business Kindness tagged “Business Column”

What have we become? Whether we're looking at last month's cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we... Read more

By Mitch Joel


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