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Entries tagged with “
Business Column
”May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Business Column”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Business Column”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Business Column”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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April 30, 201312:55 PM
Is Google Breeding An Army Of "Glassholes"? tagged “Business Column”
The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Business Column”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Business Column”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
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March 28, 2013 8:49 AM
Is Marketing About To Get Really Creepy Or Really Good? tagged “Business Column”
Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Business Column”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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March 5, 201312:21 PM
The Other Story Of The Smartphone tagged “Business Column”
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more
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February 27, 2013 4:01 PM
As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business tagged “Business Column”
It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Business Column”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Business Column”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 31, 2013 4:25 PM
On Death And Dying Brands tagged “Business Column”
The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more
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January 22, 201312:27 PM
Why I'm Proud To Be A Dummy tagged “Business Column”
A true story... The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making... Read more
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January 16, 2013 3:29 PM
The Permanent Brand tagged “Business Column”
Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Business Column”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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January 4, 2013 9:21 AM
The Drone Wars... Business Style tagged “Business Column”
Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones or uav). It is estimated that they currently have about seven thousand of them (Congress asked for about $5 billion... Read more
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December 25, 2012 9:17 AM
The Right Fit tagged “Business Column”
What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more
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December 18, 2012 1:20 PM
Dances With Robots tagged “Business Column”
In 1863 something profound happened to First Lieutenant John J. Dunbar. While recovering from an injury during the American Civil War, he takes solace in the solitude of his new post out on the western frontier. During this time of... Read more
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December 11, 2012 5:55 PM
The End Of The Smartphone tagged “Business Column”
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch... Read more
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