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Business Book

August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Business Book”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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August 24, 2014 8:58 AM

The Efficiency Of Brands tagged “Business Book”

 Episode #424 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon... Read more

By Mitch Joel

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August 24, 2014 8:30 AM

SPOS #424 - The Efficiency Of Brands With Jeremiah Owyang tagged “Business Book”

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Business Book”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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August 17, 2014 8:45 AM

The Marketing Performance Blueprint tagged “Business Book”

Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been in this business a long time. I was there before Google existed, and I watched... Read more

By Mitch Joel

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August 17, 2014 8:32 AM

SPOS #423 - The Marketing Performance Blueprint With Paul Roetzer tagged “Business Book”

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's... Read more

By Mitch Joel

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August 16, 2014 1:18 PM

ALS #IceBucketChallenge - You Could Be Next tagged “Business Book”

It was a cold morning. Joseph Jaffe challenged me. That's right, he did. My fellow blogger/podcaster, founder of Evolution, and author of several amazing bestselling business books (like Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and... Read more

By Mitch Joel

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August 15, 2014 5:03 PM

How To Think And Be A Creator tagged “Business Book”

Are you an Entrepreneur? Are you entrepreneurial? There is an implied pressure on people in the workplace today, that if you're not an entrepreneur, you are resolved to a life that includes frequently being at risk of being fired. It's... Read more

By Mitch Joel

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August 14, 2014 9:38 PM

A Simple Way To Get Great At Writing tagged “Business Book”

Do you want to make more money? It's the ultimate question, isn't it? If a brand or an individual are trying to figure out a way to extract money from another individual, one of the easiest ways to make that... Read more

By Mitch Joel

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August 13, 201410:25 PM

Please Dig Deep For Justin Levy. He Is One Of Us. tagged “Business Book”

Life is fragile. Really fragile. I'm on Facebook - like I am every day - flicking through stuff. I'm used to seeing something from Justin Levy that is going to either make me hungry (he eats well, clean and healthy)... Read more

By Mitch Joel

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August 10, 2014 8:50 AM

Marketers Don't Really Understand Consumer Behavior tagged “Business Book”

Episode #422 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of... Read more

By Mitch Joel

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August 10, 2014 8:47 AM

SPOS #422 - Changing Consumer Behavior With Tom Asacker tagged “Business Book”

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business... Read more

By Mitch Joel

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August 5, 201411:49 PM

Want Great Content? Get Better At Conducting Interviews tagged “Business Book”

You see a lot of content. I see a lot of content. Here's a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we're all subjected to, is the same... Read more

By Mitch Joel

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August 3, 2014 8:56 AM

Debunking The Myths Of Creativity tagged “Business Book”

Episode #421 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What do we really know about great ideas, creativity and where they come from? Over the years many... Read more

By Mitch Joel

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August 3, 2014 8:26 AM

SPOS #421 - Debunking The Myths Of Creativity With David Burkus tagged “Business Book”

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at... Read more

By Mitch Joel

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July 27, 2014 8:16 AM

How Does The World See You? tagged “Business Book”

Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or... Read more

By Mitch Joel

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July 27, 2014 8:12 AM

SPOS #420 - How The World Sees You With Sally Hogshead tagged “Business Book”

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them... Read more

By Mitch Joel

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July 25, 2014 5:40 PM

How To Do The Nearly Impossible tagged “Business Book”

We live in very different times. It's hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Business Book”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 20, 2014 7:19 AM

Cognitive Economics And Consumer Choice tagged “Business Book”

Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without... Read more

By Mitch Joel

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