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Entries tagged with “
Business Strategy
”May 14, 2011 5:15 PM
Will A Brands Next Big Move Be A Journalism Department? tagged “Business Strategy”
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Business Strategy”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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July 29, 201010:06 PM
Product Is The New Marketing tagged “Business Strategy”
Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (you can watch... Read more
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July 21, 2010 9:23 PM
500 Million tagged “Business Strategy”
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people do anything, it becomes mass media newsworthy. Today, Facebook made it official: they have 500 million accounts. This makes Facebook... Read more
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April 11, 2010 9:48 PM
Figuring Out The Hardest Part Of Marketing With Nilofer Merchant tagged “Business Strategy”
Episode #198 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When you ask people working in Digital Marketing how they develop their strategy, most of them look at... Read more
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April 11, 2010 9:36 PM
SPOS #198 - Figuring Out The "How?" With Nilofer Merchant tagged “Business Strategy”
Welcome to episode #198 of Six Pixels Of Separation - The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when... Read more
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January 20, 2010 8:45 PM
Killing ROI tagged “Business Strategy”
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the elusive ROI is Social Media. If yesterday's Blog post (Social Media Gurus - That Old Chestnut) didn't provoke some thought... Read more
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December 12, 2009 8:25 PM
The Problem With Free tagged “Business Strategy”
If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more
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August 19, 2009 9:02 PM
Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Business Strategy”
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more
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July 9, 200910:45 PM
The Ultimate Question For Digital Marketers tagged “Business Strategy”
Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more
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June 29, 200910:30 PM
Giving Something A Fighting Chance tagged “Business Strategy”
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let's trot out the "fill-in-the-blank is dead" horse and beat it one last time, shall we? Whether we're dumping MySpace for Facebook, Twitter for FriendFeed,... Read more
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June 25, 200910:04 PM
The Power Of Intent tagged “Business Strategy”
The word "should" is more powerful than you might imagine. How do you think people should Blog, use Twitter or post videos on YouTube? I'm just as guilty as the next person when it comes to "should"-ing all over people.... Read more
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June 12, 2009 7:05 AM
The Power Of Traditional Mass Media tagged “Business Strategy”
It's easy to sit around and complain that "people don't get it" and it's equally easy to dismiss traditional media for what it really is: a huge powerhouse and place where your future customer is right now. Here are some... Read more
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June 6, 2009 5:14 PM
On Selling (And Marketing) Books tagged “Business Strategy”
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of being, "a conversation about the future of books, writing, publishing, and the book business in the digital age." If ever... Read more
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June 6, 2009 6:45 AM
The Most Valuable Book You Ever Read tagged “Business Strategy”
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really mean (why do people love them so much)? Lately, some very smart people (like Jeff Jarvis - author of What... Read more
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April 17, 2009 9:23 PM
Defining Failure tagged “Business Strategy”
Not enough people come to our website. No one comments on this Blog. There are not enough people following us on Twitter. We need to find a way to get more people to our Facebook Page. All of those (and... Read more
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April 15, 200911:18 PM
The Retweet Is One Of The Best Measurements Of A Brand's Success tagged “Business Strategy”
There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more
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April 9, 2009 6:41 AM
Hold Off On Twitter - Fix Your Website First tagged “Business Strategy”
It's fundamental - focus on your website. You thought this Blog post was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not... Read more
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January 5, 200911:39 PM
There Is A Cost To Free tagged “Business Strategy”
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there is a huge cost to all of this free goodness. On December 23rd, 2008 I posted a Blog entry titled,... Read more
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January 1, 2009 8:58 PM
Who Isn't A New Media Strategist? tagged “Business Strategy”
If you look at many of the profiles found on Blogs and people's ultra-short/sharp bios on Twitter, you will notice something very interesting: almost everybody says that they are either a New Media Strategist or a Social Media Strategist. What,... Read more
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