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Entries tagged with “
Business Model
”February 7, 2012 4:01 PM
How To Get Started As A Business Leader tagged “Business Model”
Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve... Read more
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February 2, 2012 8:31 AM
CTRL ALT DEL Is My Next Book tagged “Business Model”
Warning: self-promotional Blog post to follow... I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Business Model”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Business Model”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Business Model”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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December 26, 2011 3:53 PM
The Paradox Of Leadership tagged “Business Model”
When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? The... Read more
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September 13, 2011 6:33 AM
Kickstart Your Own Economy tagged “Business Model”
Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in Brooklyn" that is basically a two-person operation - designers Che-Wei Wang and Taylor Levy. I have a certain kinship with... Read more
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August 30, 201110:41 AM
Apple Turns Its i To Television tagged “Business Model”
Are you paying attention to Apple's next move? At the top of the trending rumors for the next version of the iPad (iPad 3 - for those keeping score at home) is that it will have retina display. The everyday... Read more
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August 4, 2011 9:40 PM
Is Advertising The Future Of Twitter? tagged “Business Model”
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me... Read more
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July 30, 2011 6:47 AM
The Haters tagged “Business Model”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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June 18, 2011 7:17 AM
The Pending Implosion Of Daily Deal Sites tagged “Business Model”
Be careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here!), not a day passes without a new (or existing) company trying to replicate the... Read more
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June 15, 2011 5:04 PM
What The World Needs Now Is More Media Hackers tagged “Business Model”
Do you think that traditional mass media companies are really going to invent the future of media? It doesn't look good for them. You can say that it's somewhat ironic that a column like this might appear in The Huffington... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Business Model”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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May 24, 2011 9:10 AM
LinkedIn, Social Media And Bubbles tagged “Business Model”
Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more
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May 16, 201111:20 PM
The Other Side Of Privacy tagged “Business Model”
You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. From a lack of... Read more
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April 19, 201112:49 PM
The Drug Of "Next" tagged “Business Model”
The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Business Model”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Business Model”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Business Model”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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February 20, 2011 7:32 AM
Are You An Entrepreneur Or A Business Owner? tagged “Business Model”
There is a huge chasm between being an Entrepreneur and being a business owner? An Entrepreneur is more than someone with an idea. An Entrepreneur is more than someone with an ability to take that idea and execute on it.... Read more
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