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Business Column

May 22, 201210:27 AM

Building Loyalty Beyond Reason tagged “Business Column”

It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more

By Mitch Joel


May 15, 2012 1:01 PM

Can Breastfeeding Save Time Magazine? tagged “Business Column”

When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Business Column”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


May 1, 201211:28 AM

The Sound And The Hurry Of Podcasting tagged “Business Column”

It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more

By Mitch Joel


April 24, 2012 7:47 AM

The Next Billion-Dollar Startup tagged “Business Column”

The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. I know that sounds extreme, but I'm honest enough... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Business Column”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


April 10, 201211:30 AM

The Church And State Of Advertising tagged “Business Column”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


April 3, 201211:52 AM

The E-commerce Tipping Point tagged “Business Column”

The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? Do you feel that it's still a fairly nascent part of the retail experience or do... Read more

By Mitch Joel


March 27, 2012 1:17 PM

The Start-Up Of You tagged “Business Column”

Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous... Read more

By Mitch Joel


March 20, 201210:42 AM

Are Those Robots or People Clicking on Your Site? tagged “Business Column”

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more

By Mitch Joel


March 13, 201210:57 AM

Rise Of The Indie Brand tagged “Business Column”

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more

By Mitch Joel


March 6, 2012 1:35 PM

Turn Off, Tune Out, Drop In tagged “Business Column”

Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Surprisingly, I have not been... Read more

By Mitch Joel


February 28, 201210:19 AM

It's Time To Defy Convention tagged “Business Column”

How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more

By Mitch Joel


February 14, 201210:36 AM

How Cloud Computing Changes Everything tagged “Business Column”

There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more

By Mitch Joel


February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets tagged “Business Column”

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

By Mitch Joel


January 31, 201210:56 AM

A Pinteresting Story tagged “Business Column”

That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more

By Mitch Joel


January 24, 2012 4:38 PM

Does This Blog Make Me Look Fat? tagged “Business Column”

Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more

By Mitch Joel


January 17, 2012 7:19 AM

Is Google+ About To Make Facebook Frown? tagged “Business Column”

It's time to pay attention to Google+. Back in July, I Blogged about Google's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook). At the time, the majority of the discourse surrounding Google+ was about... Read more

By Mitch Joel


January 10, 2012 1:51 PM

Drunk On The Social Media Kool-Aid tagged “Business Column”

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

By Mitch Joel


January 3, 2012 9:09 AM

The Year Of More tagged “Business Column”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


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