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Entries tagged with “
Business Book
”May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Business Book”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 21, 2012 9:08 AM
The Lying Game tagged “Business Book”
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson... Read more
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May 9, 2012 6:39 PM
Listen. Engage. Connect. tagged “Business Book”
One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Business Book”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 4, 201211:59 AM
Dear Tom Peters tagged “Business Book”
Dear Tom, It has been a while since we last did an event together, but I was just thinking of you yesterday and I felt compelled to write you this note. I don't think I ever told you this,... Read more
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May 1, 201211:28 AM
The Sound And The Hurry Of Podcasting tagged “Business Book”
It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more
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April 26, 2012 2:21 PM
Dear Seth Godin tagged “Business Book”
Dear Seth, It was great to see you this week at The Art of Marketing event in Chicago. You're not only kind with the audience, but you're kind with your time and it's always a pleasure to both see you... Read more
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April 23, 2012 6:30 PM
Intent Is Everything tagged “Business Book”
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study that was being done to figure out what makes a good parent. The genesis of this came out of the... Read more
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April 18, 2012 8:07 AM
Learning About Creativity tagged “Business Book”
There must be something in the air. While I am no Julien Smith when it comes to reading books, I am doing my best to maintain a high pace of book reading. I recently started digging into Imagine - How... Read more
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April 8, 2012 7:11 AM
Is Nike A Technology Company? tagged “Business Book”
Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of... Read more
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April 8, 2012 7:06 AM
SPOS #300 - Jaffe And Joel #21 (Across The Sound 21.20) tagged “Business Book”
Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more
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April 6, 2012 8:27 AM
The Other Side Of Our Digital Selves tagged “Business Book”
You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference, I can't get the dinner conversation I had with Sherry Turkle out of my mind. With each passing day, as... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Business Book”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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April 4, 2012 8:37 AM
The Art Of Marketing Is Coming To Chicago tagged “Business Book”
The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can... Read more
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March 30, 2012 1:28 PM
How To Get What You Want tagged “Business Book”
Negotiations are the toughest part of the marketing business. Whether you're negotiating a new contract, your salary or even a merger, getting everything to work out in your favor is never easy. How often do you hear someone say, "I... Read more
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March 27, 2012 1:17 PM
The Start-Up Of You tagged “Business Book”
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous... Read more
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March 26, 2012 8:10 PM
Marketing Philosophy (It's Squiggly Too) tagged “Business Book”
This is how I think... or, rather, how I'm thinking about things today. I'm a big fan Chris Taylor over at Actionable Books. He does some of the best and most interesting in-depth conversations with some of the business world's... Read more
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March 22, 2012 2:30 PM
How To Start A Blog In 2012 tagged “Business Book”
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more
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March 16, 2012 4:02 PM
10 New Books Worth Checking Out tagged “Business Book”
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Business Book”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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