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Business

April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Business”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

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April 11, 2017 8:04 AM

Transform Your Digital Marketing - Live (And Free) In Montreal This Wednesday tagged “Business”

I will be speaking live in Montreal this coming Wednesday... and it's free. I am often asked when I will be speaking live in Montreal. Candidly, it does not happen often. And, when it does, it's usually a private corporate... Read more

By Mitch Joel

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April 6, 201711:45 PM

When Will Instagram Wake Up To Business (Or Should It)? tagged “Business”

With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Business”

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Business”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Business”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Business”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 14, 2017 7:21 AM

Scratch That One Little Customer Itch tagged “Business”

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to... Read more

By Mitch Joel

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March 2, 201711:17 AM

The Digital Generation Is Now Every Generation tagged “Business”

Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they... Read more

By Mitch Joel

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February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Business”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Business”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Business”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Business”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 2, 2017 2:13 PM

My 3 Words For 2017 tagged “Business”

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Business”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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December 13, 201611:00 PM

Working In A More Connected Space tagged “Business”

There is an irony happening in the modern workplace. Many claim that they no longer need the office and the business infrastructure of yesteryear to get things done. Connectivity has changed everything. All of us can work from from anywhere.... Read more

By Mitch Joel

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December 9, 2016 9:47 AM

Clay Shirky Is Back (And He's Taking On China) tagged “Business”

What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Business”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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December 1, 2016 5:05 PM

The Life And (Working) Times Of Millennials tagged “Business”

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not... Read more

By Mitch Joel

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November 4, 201612:07 PM

Is Silicon Valley Losing Its Shine And Innovation? tagged “Business”

There's gold in them there hills... In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few... Read more

By Mitch Joel

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