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Bryan Eisenberg

March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Bryan Eisenberg”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Bryan Eisenberg”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Bryan Eisenberg”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Bryan Eisenberg”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Bryan Eisenberg”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Bryan Eisenberg”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


August 26, 2012 2:38 PM

The Pioneers Of Online Advertising tagged “Bryan Eisenberg”

Episode #320 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If... Read more

By Mitch Joel


August 26, 2012 9:00 AM

SPOS #320 - The Early Days Of Online Advertising With Cory Treffiletti tagged “Bryan Eisenberg”

Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the... Read more

By Mitch Joel


March 27, 2011 2:14 PM

The Value Of Marketing Engagement And Innovation With Ian Schafer tagged “Bryan Eisenberg”

Episode #246 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I first got interested in online marketing, there were only a handful of others you could turn... Read more

By Mitch Joel


March 27, 2011 2:00 PM

SPOS #246 - Marketing Engagement With Ian Schafer tagged “Bryan Eisenberg”

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital tagged “Bryan Eisenberg”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


December 2, 2010 8:31 PM

The Digital Marketer's Master Library tagged “Bryan Eisenberg”

What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut... Read more

By Mitch Joel


July 3, 2010 2:10 PM

Knowing When To Kill Your Web Analytics tagged “Bryan Eisenberg”

There's no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is akin to driving with your eyes closed. That being said, we're starting to see more and more instances when killing... Read more

By Mitch Joel


March 26, 2010 7:20 AM

The Digital Marketing Essential Reader tagged “Bryan Eisenberg”

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Bryan Eisenberg”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


March 21, 2010 8:03 PM

Media Hacks Audio Podcast #27 Is Now Live tagged “Bryan Eisenberg”

Episode #195 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and... Read more

By Mitch Joel


March 21, 2010 7:38 PM

SPOS #195 - Media Hacks #27 tagged “Bryan Eisenberg”

Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse... Read more

By Mitch Joel


March 14, 2010 7:54 PM

Sharing, Stealing And Other Nefarious Acts tagged “Bryan Eisenberg”

Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Bryan Eisenberg”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


April 21, 200911:57 AM

The Business Of Blogging tagged “Bryan Eisenberg”

Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services is paying off. That's the word from The Wall Street Journal today. It turns out that Blogging is becoming serious... Read more

By Mitch Joel


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