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Entries tagged with “
Broadcasting
”February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Broadcasting”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Broadcasting”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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December 23, 2011 9:04 AM
What Will Future Marketers Think Of Us? tagged “Broadcasting”
That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity that no Marketing Professional should waste, I often wonder if I am doing everything I can (and - in the... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Broadcasting”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Broadcasting”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Broadcasting”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Broadcasting”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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October 11, 2011 8:34 PM
The "I Like You" Myth tagged “Broadcasting”
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Broadcasting”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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August 12, 2011 9:43 PM
The Social Media Fatigue Myth tagged “Broadcasting”
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. This was just before Twitter broke big. There was a feeling of, "yes, I'm... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Broadcasting”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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July 28, 201110:18 PM
Not Buying What You're Shilling tagged “Broadcasting”
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more
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July 26, 2011 9:43 AM
The Me Media tagged “Broadcasting”
What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more
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June 24, 2011 8:24 PM
The One Screen World tagged “Broadcasting”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
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June 15, 2011 5:04 PM
What The World Needs Now Is More Media Hackers tagged “Broadcasting”
Do you think that traditional mass media companies are really going to invent the future of media? It doesn't look good for them. You can say that it's somewhat ironic that a column like this might appear in The Huffington... Read more
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June 4, 2011 2:16 PM
Six Links Worthy Of Your Attention #50 tagged “Broadcasting”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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April 2, 2011 2:12 PM
Six Links Worthy Of Your Attention #41 tagged “Broadcasting”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 23, 2011 6:32 PM
What Type Of Advertising Has The Most Influence? tagged “Broadcasting”
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more
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March 5, 2011 8:14 AM
What Type Of Content Should My Company Produce? tagged “Broadcasting”
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more
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February 22, 2011 9:04 PM
The Distraction Of Twitter tagged “Broadcasting”
It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction. The problem with saying that Twitter is a distraction comes at a cost. People don't want to think... Read more
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