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Broadcasting

December 11, 201411:49 PM

The Way Television Should Be tagged “Broadcasting”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

Utilities:


August 7, 201411:52 PM

Herding Comments In The Digital Wind tagged “Broadcasting”

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

By Mitch Joel

Utilities:


September 4, 2013 8:52 PM

Hacking Skype For Better Audio tagged “Broadcasting”

I use Skype to record most of my audio podcasts. This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Broadcasting”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


August 6, 2013 6:09 PM

The Internet Needs A Morning After Pill tagged “Broadcasting”

Buyer's remorse. Opps, I did it again. Everything has a publish button. Every publish button is quick and easy to use. Every publish button puts it out there - in text, images, audio and video - for the world to... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media tagged “Broadcasting”

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


October 11, 2012 8:14 PM

The Most Powerful Stat You Need To Know About Online Video tagged “Broadcasting”

Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more

By Mitch Joel


July 25, 2012 3:25 PM

On Knowing (And Experience) tagged “Broadcasting”

How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more

By Mitch Joel


July 3, 201210:49 PM

You Can't Pay Me To Do That tagged “Broadcasting”

At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more

By Mitch Joel


June 5, 2012 7:44 PM

Is Social Media Too Good To Be True? tagged “Broadcasting”

Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more

By Mitch Joel


February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube tagged “Broadcasting”

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Broadcasting”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


December 23, 2011 9:04 AM

What Will Future Marketers Think Of Us? tagged “Broadcasting”

That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity that no Marketing Professional should waste, I often wonder if I am doing everything I can (and - in the... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Broadcasting”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


November 10, 2011 7:54 PM

A Simple Way To Rethink Your Brand Narrative tagged “Broadcasting”

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “Broadcasting”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Broadcasting”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


October 11, 2011 8:34 PM

The "I Like You" Myth tagged “Broadcasting”

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more

By Mitch Joel


September 16, 2011 9:09 PM

Marketing - A New Dawn tagged “Broadcasting”

Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more

By Mitch Joel


August 12, 2011 9:43 PM

The Social Media Fatigue Myth tagged “Broadcasting”

Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. This was just before Twitter broke big. There was a feeling of, "yes, I'm... Read more

By Mitch Joel


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