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Branding

June 14, 201611:24 PM

The Art Of Marketing tagged “Branding”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Branding”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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May 16, 2016 8:26 AM

We're Watching Too Much Netflix, People! tagged “Branding”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Branding”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Branding”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Branding”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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January 12, 2016 7:28 AM

A Blog Is Like Lemmy From Motorhead... And David Bowie tagged “Branding”

On December 28th of last year, Lemmy from Motorhead died. Yesterday, David Bowie passed away. All the young dudes. Amazingly, a diverse as their musical genres were, they were both the kind of rock icon that all respected. They get... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Branding”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Branding”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Branding”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Branding”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Branding”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

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June 3, 2015 7:03 AM

Disclosure. This Is A Disclosure. tagged “Branding”

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link.... Read more

By Mitch Joel

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May 24, 2015 8:51 AM

The Minimal Viable Brand tagged “Branding”

Episode #463 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and... Read more

By Mitch Joel

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May 24, 2015 7:28 AM

SPOS #463 - Minimal Viable Brand With Denise Lee Yohn tagged “Branding”

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who... Read more

By Mitch Joel

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April 5, 2015 9:36 AM

Digital Darwinism tagged “Branding”

Episode #456 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition... Read more

By Mitch Joel

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April 5, 2015 8:24 AM

SPOS #456 - Digital Darwinism With Tom Asacker tagged “Branding”

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Branding”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “Branding”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Branding”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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