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Entries tagged with “
Branding
”May 20, 2012 8:33 AM
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin tagged “Branding”
Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that... Read more
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May 20, 2012 8:33 AM
Truth In Marketing tagged “Branding”
Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more
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April 4, 2012 8:37 AM
The Art Of Marketing Is Coming To Chicago tagged “Branding”
The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can... Read more
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December 15, 2011 9:46 AM
Expand Your Marketing Horizons tagged “Branding”
The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. As you can see by this year's... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Branding”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Branding”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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July 25, 2011 9:34 PM
Paid Content tagged “Branding”
What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast? Don't panic, I have no plans to start charging for my weekly marketing podcast. On Twitter, I was having some back... Read more
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July 2, 2011 1:46 PM
Six Links Worthy Of Your Attention #54 tagged “Branding”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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April 21, 2011 3:24 PM
Defensive Branding tagged “Branding”
Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more
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February 8, 2011 9:30 PM
Will All Brands Be Open? Should All Brands Be Open? tagged “Branding”
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more
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November 17, 201012:49 PM
Brands Cannot Be Human tagged “Branding”
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more
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November 4, 2010 8:08 PM
Is Twitter Killing You? tagged “Branding”
Sometimes the worst thing that can happen to you is becoming wildly successful... Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards... Read more
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November 2, 2010 9:18 PM
The Little Big Things tagged “Branding”
How often do you really stop to think about the little stuff. It's all the little stuff... and how it adds up that counts most. When best-selling business book author, Tom Peters, announced that his book was going to be... Read more
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August 14, 2010 5:05 PM
People Pay For Value - Their Value, Not Yours tagged “Branding”
Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But, it's their perceived value and not the value you assign to it. Newspapers aren't dying. People are just buying them... Read more
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May 28, 201010:39 PM
Life Is Marketing tagged “Branding”
We often forget that everything we do is Marketing. Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing. It sometimes takes... Read more
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May 25, 2010 1:40 PM
Marketing Critic tagged “Branding”
In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more
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May 22, 2010 9:23 PM
In The End, It's All About The Stories We Tell tagged “Branding”
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes, we forget how important a story can be. Sometimes we don't think hard enough about the stories we constantly repeat... Read more
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May 18, 2010 9:02 PM
The Last Mile Of Marketing: Listening At The Point Of Need tagged “Branding”
There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more
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April 18, 2010 1:45 PM
Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Branding”
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more
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March 27, 2010 1:39 PM
Everything Is "With" Not "Instead Of" tagged “Branding”
Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more
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