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Branding

July 24, 201410:52 PM

Brands Can Have Real Conversations tagged “Branding”

Are there any real conversations happening out there? It's been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Branding”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Branding”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

Utilities:


June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Branding”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Branding”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Branding”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Branding”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


August 14, 2013 1:25 PM

There Is No Brand Truth tagged “Branding”

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook, Twitter and beyond. Sugared beverages will spend... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Branding”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Branding”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Branding”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Branding”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Branding”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel


May 1, 2013 8:10 AM

The Secret To Getting Picked tagged “Branding”

Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more

By Mitch Joel


April 26, 2013 4:24 PM

The Sad State Of Brands This Week tagged “Branding”

This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Branding”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 5, 2013 4:55 PM

What's More Important To A Consumer: The Price Or The Brand? tagged “Branding”

Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Branding”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Branding”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


January 17, 201310:59 PM

The Ambiguous Brand tagged “Branding”

Branding is no longer a zero-sum game. Back in my music journalism days, I had the chance to interview Gene Simmons from KISS on several occasions. It was always an "experience," and he always spouted off quotable little sound bytes... Read more

By Mitch Joel


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