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Brand Value

April 5, 2013 4:55 PM

What's More Important To A Consumer: The Price Or The Brand? tagged “Brand Value”

Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Brand Value”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


November 27, 2012 6:31 PM

The Future Of Iconic Brands tagged “Brand Value”

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Brand Value”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


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