Search Results
Entries tagged with “

Brand Strategy

February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Brand Strategy”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


July 9, 201310:14 PM

What's The Point In Commenting On Blogs? tagged “Brand Strategy”

What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially,... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Brand Strategy”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


January 9, 2013 8:54 PM

Maybe Nobody Knows Nothing tagged “Brand Strategy”

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more

By Mitch Joel


July 17, 2012 8:50 PM

Buying Friends, Followers And Likes tagged “Brand Strategy”

I got the call yesterday. A national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Brand Strategy”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


March 15, 2009 6:46 AM

Get Out Of Your Own Way tagged “Brand Strategy”

Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: - I don't watch TV anymore... let alone watch the commercials. - I don't read the newspaper anymore. - I only... Read more

By Mitch Joel


February 7, 2009 8:51 PM

The Future Is Flying Cars tagged “Brand Strategy”

Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I am frequently asked about the future: where is social media going to go, what are the technologies we need to... Read more

By Mitch Joel


December 8, 2007 3:02 PM

Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy tagged “Brand Strategy”

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to... Read more

By Mitch Joel


1