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Brand Story

March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Brand Story”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

Utilities:


December 27, 2012 8:14 AM

The New Exclusive tagged “Brand Story”

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Brand Story”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


April 20, 2012 2:26 PM

Twitter Is Not Easier Than Blogging tagged “Brand Story”

Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Brand Story”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


April 21, 2011 3:24 PM

Defensive Branding tagged “Brand Story”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


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