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Brand Reputation

September 6, 201310:58 AM

The Marketing Of Things tagged “Brand Reputation”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Brand Reputation”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Brand Reputation”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


December 1, 201210:46 AM

The Frightening Ramifications Of High-Frequency Pricing tagged “Brand Reputation”

Something fascinating happened during Black Friday. It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on... Read more

By Mitch Joel

Utilities:


March 29, 2011 4:15 PM

The Art And Innovation Of Listening tagged “Brand Reputation”

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


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