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Brand Positioning

May 15, 201411:38 PM

Adding Value In Unexpected Places tagged “Brand Positioning”

What a nightmare. I had to get my tires changed. Here's a first world problem for you: I hate sitting around at the car dealership all day waiting for my vehicle. My trick? I call, ask how long it will... Read more

By Mitch Joel

Utilities:


July 22, 2013 4:32 PM

You Should Work For Free. You Should Not Work For Free. tagged “Brand Positioning”

It is the constant debate of the marketing industry: should you do spec work? There is a phase in the acquisition of a new client that usually requires a marketing agency to spend a lot of time pitching. This pitch... Read more

By Mitch Joel


June 3, 2013 1:53 PM

The Inferior Brand tagged “Brand Positioning”

Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more

By Mitch Joel


March 29, 2013 7:12 PM

Others tagged “Brand Positioning”

We don't celebrate our differences enough. It's somewhat ironic, sad and true. If you look at the news, there is always somebody, somewhere doing their best to push their values and beliefs on others. We could be talking about race,... Read more

By Mitch Joel


February 22, 201311:39 AM

Buy Your Way To The Top tagged “Brand Positioning”

There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more

By Mitch Joel


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