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Brand Perception

August 14, 2013 1:25 PM

There Is No Brand Truth tagged “Brand Perception”

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook, Twitter and beyond. Sugared beverages will spend... Read more

By Mitch Joel


December 28, 2012 8:26 AM

Does "Quality" Mean "Paper"? tagged “Brand Perception”

When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That's the feeling I get when I watch this video from Business Insider when Henry Blodget interviewed Jill Abramson (the executive... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “Brand Perception”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


June 13, 2009 9:48 PM

Inches Not Miles tagged “Brand Perception”

For a business to grow, it used to be all about closing as many big deals as possible. Things are quickly changing. One change in a business used to be able to make a big impact, and it was one... Read more

By Mitch Joel


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