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Brand Narrative

November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Brand Narrative”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Brand Narrative”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

Utilities:


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Brand Narrative”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Brand Narrative”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Brand Narrative”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


August 27, 201311:12 PM

10,000 Hours And 20% Of Your Work Time tagged “Brand Narrative”

How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern in our lives, isn't it? Feel free to blame consciousness. The clock is always ticking... and it's ticking down. Some... Read more

By Mitch Joel


August 14, 2013 1:25 PM

There Is No Brand Truth tagged “Brand Narrative”

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook, Twitter and beyond. Sugared beverages will spend... Read more

By Mitch Joel


June 3, 2013 1:53 PM

The Inferior Brand tagged “Brand Narrative”

Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Brand Narrative”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Brand Narrative”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 5, 2013 4:55 PM

What's More Important To A Consumer: The Price Or The Brand? tagged “Brand Narrative”

Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Brand Narrative”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


February 7, 2013 9:20 PM

Where Digital Creative Is Different tagged “Brand Narrative”

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more

By Mitch Joel


January 25, 2013 8:20 AM

The Thing About Facebook And Brands tagged “Brand Narrative”

What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Brand Narrative”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


December 27, 2012 8:14 AM

The New Exclusive tagged “Brand Narrative”

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media tagged “Brand Narrative”

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing tagged “Brand Narrative”

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Brand Narrative”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


July 9, 2012 7:33 PM

Is Your Business All About the Product? Or the People? tagged “Brand Narrative”

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more

By Mitch Joel


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