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Entries tagged with “
Brand Narrative
”May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Brand Narrative”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Brand Narrative”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 5, 2013 4:55 PM
What's More Important To A Consumer: The Price Or The Brand? tagged “Brand Narrative”
Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Brand Narrative”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Brand Narrative”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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January 25, 2013 8:20 AM
The Thing About Facebook And Brands tagged “Brand Narrative”
What should a brand do on Facebook? That question above... the one about brands on Facebook... yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They're reading... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Brand Narrative”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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December 27, 2012 8:14 AM
The New Exclusive tagged “Brand Narrative”
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more
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October 19, 2012 1:29 PM
The Homogeny Of Social Media tagged “Brand Narrative”
What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more
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August 11, 2012 6:46 AM
Unbranded Content Marketing tagged “Brand Narrative”
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more
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August 9, 201211:20 PM
Marketing Is Dead tagged “Brand Narrative”
It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more
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July 9, 2012 7:33 PM
Is Your Business All About the Product? Or the People? tagged “Brand Narrative”
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more
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June 29, 2012 4:01 PM
What You Need To Know About Facebook, Content And Brands tagged “Brand Narrative”
It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more
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June 12, 201210:41 PM
To Thine Own Self Be True tagged “Brand Narrative”
Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Brand Narrative”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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March 17, 2012 7:13 AM
The Early Days of Hashtag Marketing tagged “Brand Narrative”
Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media tagged “Brand Narrative”
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Brand Narrative”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Brand Narrative”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Brand Narrative”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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