Search Results
Entries tagged with “

Brand Manager

May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Brand Manager”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

Utilities:


April 21, 201411:02 PM

The Maturity Gap tagged “Brand Manager”

Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. Still, I think maturity and experience does... Read more

By Mitch Joel

Utilities:


April 9, 2014 4:31 PM

Some Questions About Your Questionable Content tagged “Brand Manager”

Marketers, we have a problem... Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? A tweet should be 100 characters (even though Twitter affords you 140 of... Read more

By Mitch Joel


October 17, 2012 5:18 PM

The Endless Opportunity That Comes From Limitations tagged “Brand Manager”

Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think of an idea for a TV show as quickly as possible. So, how did you do? What did you come... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “Brand Manager”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Brand Manager”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


April 26, 2011 9:58 PM

How To Hire A Marketing Agency tagged “Brand Manager”

The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

By Mitch Joel


April 21, 2011 3:24 PM

Defensive Branding tagged “Brand Manager”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

By Mitch Joel


July 6, 201011:19 PM

It Is What It Is And It Does What It Does tagged “Brand Manager”

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more

By Mitch Joel


February 9, 201010:49 AM

This Will Change Everything... Again tagged “Brand Manager”

What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Brand Manager”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


April 2, 200910:53 PM

Start A Movement tagged “Brand Manager”

Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care and want brands to participate in online social networks? Most brand managers have a hard time believing that anyone cares... Read more

By Mitch Joel


March 26, 2009 5:58 AM

Personal Branding Is Not An Option - It's Crucial To Success tagged “Brand Manager”

More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the three people that were let go in your department. Not hiring the five people you were thinking about hiring. Trying... Read more

By Mitch Joel


April 1, 200811:56 PM

Jaffe V. Joel - Face(book)-Off At The ACA In Toronto tagged “Brand Manager”

This is no April Fool's joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation, plus Blogger and Podcaster over at Jaffe Juice) and I will be speaking at the ACA - Association of Canadian... Read more

By Mitch Joel


1