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Brand Management

June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Brand Management”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Brand Management”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel

February 6, 200811:54 PM

The Google Effect Goes Mass Media tagged “Brand Management”

Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each and every Marketer's skull the importance of managing your brand online. Chris Anderson (author of The Long Tail and Editor... Read more

By Mitch Joel