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Entries tagged with “
Brand Loyalty
”December 12, 2011 9:49 PM
Force And Friction tagged “Brand Loyalty”
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more
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November 25, 2011 2:50 PM
The Bright Side Of Black Friday tagged “Brand Loyalty”
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even pepper-spray to save some money on a flat screen. It's the same mentality when it comes to giving out some... Read more
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October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Brand Loyalty”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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October 5, 2011 3:28 PM
The End Of Change. The End Of Unusual. tagged “Brand Loyalty”
What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more
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October 4, 2011 4:07 PM
Don't Blame Groupon tagged “Brand Loyalty”
No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. I have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Brand Loyalty”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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December 13, 2010 7:52 PM
Missed Opportunities tagged “Brand Loyalty”
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Brand Loyalty”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Brand Loyalty”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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June 21, 2010 8:44 PM
Your Social Media Policy May Not Save You tagged “Brand Loyalty”
Companies continue to struggle with Social Media - especially when it comes to rules, policies and guidelines. There are three "guidelines" that should be a part of every Social Media guidelines or policy - especially if you're a service provider:... Read more
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December 31, 200711:19 AM
The Webkinz Effect And The Second Wave Of Virtual Worlds tagged “Brand Loyalty”
If you have kids, odds are you know about Webkinz. It is a stuffed animal that you buy at retail, it comes with a nametag and code that you claim online at the Webkinz website. Once the "pet" is registered... Read more
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