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Brand Loyalty

February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Brand Loyalty”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Brand Loyalty”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Brand Loyalty”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Brand Loyalty”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Brand Loyalty”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


February 22, 201311:39 AM

Buy Your Way To The Top tagged “Brand Loyalty”

There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more

By Mitch Joel


February 8, 2013 2:18 PM

Putting In The Time tagged “Brand Loyalty”

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel


January 16, 2013 3:29 PM

The Permanent Brand tagged “Brand Loyalty”

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more

By Mitch Joel


January 10, 2013 7:49 AM

Robots And Makers And Drones... Oh My! tagged “Brand Loyalty”

Something new about something new. At the beginning of this year, I started a new blog. Shhh, don't tell anyone ;) It's true. It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation... Read more

By Mitch Joel


December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Brand Loyalty”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Brand Loyalty”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Brand Loyalty”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


December 12, 2011 9:49 PM

Force And Friction tagged “Brand Loyalty”

The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more

By Mitch Joel


November 25, 2011 2:50 PM

The Bright Side Of Black Friday tagged “Brand Loyalty”

Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even pepper-spray to save some money on a flat screen. It's the same mentality when it comes to giving out some... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Brand Loyalty”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Brand Loyalty”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

By Mitch Joel


October 4, 2011 4:07 PM

Don't Blame Groupon tagged “Brand Loyalty”

No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. I have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in... Read more

By Mitch Joel


August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “Brand Loyalty”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

By Mitch Joel


December 13, 2010 7:52 PM

Missed Opportunities tagged “Brand Loyalty”

There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Brand Loyalty”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


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